Matrix Privacy Policy

(Last Updated March 2017)


Matrix Industries, Inc. (“Matrix,” “we,” “us” and/or “our”) is dedicated to protecting your personal information and informing you about how we use it. This privacy policy (the “Privacy Policy” or the “Policy”) is intended to provide information to our visitors (“you,” “your”) about how we collect, protect, share and use your information when you visit the Site. This Privacy Policy outlines how and when Matrix collects, protects, shares, and uses information that can identify you individually (“Personal Information”), such as your name, email, telephone number, or payment information. Personal Information does not include information that is anonymous, aggregated, or can no longer be used to identify you as an individual.


Please be sure to read this entire Privacy Policy before using or submitting information through the Site. By using or submitting information through the Site, you are indicating that you agree to be bound by the terms of this Privacy Policy. This Privacy Policy is incorporated into Matrix’s Terms of Service at Any capitalized term that is not defined in this Policy shall have the meaning given to it in the Terms of Service.


This Privacy Policy covers the privacy practices of Matrix only. This Policy does not apply to the practices of third party websites, services or applications, including third parties with which we partner. These third party services are governed by each such third party’s privacy policy. Matrix is not responsible for the privacy policies and practices of technology platforms other than that of Matrix, and Matrix is not responsible for the failure of unaffiliated third parties to honor their privacy obligations.




When you interact with us through the Site, including the purchase of Watches, we may collect Personal Information and other information from you, as further described below:


Information You Provide


We collect Personal Information from you when you provide such information, such as when you create an account (“Account”), purchase a Watch, or contact us with inquiries. If you purchase a Watch, you will be asked to provide Personal Information such as your email address, first and last name, billing and shipping addresses, and other information that identifies you.


Information We Collect Automatically


Site Usage Information. Matrix may use a variety of technologies that passively or automaticallycollect information about how the Site is accessed and used, including your browser type, device type, operating system, application version, the pages served to you, the time you browse, preceding page views, and your use of particular features of the Site. This statistical data helps us understand what is interesting and relevant to users of the Site so that we can best tailor our content to you.


Device Identifiers. Matrix also automatically collects an IP address or other unique identifier forthe computer, mobile device, technology or other device (collectively “Device”) you use to


access the Site. A “Device Identifier” is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. We may use a Device Identifier to, among other things, administer the Site, help diagnose problems with our servers, analyze trends, track users’ web page movements, monitor against theft and fraud, and gather broad demographic information for aggregate use.


Session Trackers. In operating the Site, we may use cookies and similar session trackingtechnologies (“Session Trackers”). Session Trackers help provide additional functionality to the Site, customize users’ experiences with the Site and help us analyze Site usage more accurately for research and product development purposes. We (including third parties that we work with) may place session trackers on your Device for security purposes, to facilitate navigation of the Site, and to personalize your experience while using our Site.


If you would prefer not to accept Session Trackers when using the Site, follow the instructions provided by your website or mobile browser (usually located within the “Help”, “Tools” or “Edit” facility) to modify your Session Tracker settings. Please note that if you disable Session Trackers, you may not be able to access certain parts of our Site and other parts of our Site may not work properly. As a result, we recommend that you leave Session Trackers turned on when accessing the Site because they allow you to take advantage of some of the Site’s features.


Web Beacons. In addition to Session Trackers, we may use web beacons (also known as “clearGIFs”), which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server. We use web beacons to measure traffic to or from, or use of, our online forms, tools or content items and related browsing behavior and to improve your experience when using the Site. We may also use customized links or other similar technologies to track hyperlinks that you click and associate that information with your Personal Information in order to provide you with more focused communications.


Non-Personal Information


Additionally, we may modify and combine Personal Information in a manner that does not personally identify you or any other individual and thus, no longer constitutes “Personal Information”. We may use this non-Personal Information, such as aggregate user statistics, demographic information, and usage information, for any lawful purpose.


Information from Third Parties


We may receive information about you from third parties. For example, we may receive information about you from outside records of third parties, such as marketing-related or demographic information. We may supplement the information we collect about you through the Site with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you. If we combine such data with information we collect through the Site, such information is subject to this Privacy Policy unless we have disclosed otherwise.




We may use the information we collect for a variety of reasons related to our operation and your use of the Site. We may combine information about you that we collect on-line, via mobile applications, and from third-party sources.


Examples of specific ways in which Matrix may use your Personal Information include, but are not limited to the following:


  • Responding to your requests (including, for example, if you contact us to ask a question or report an issue with the Site, we may use the Personal Information you provide to answer your question or resolve your problem); 
  • Improving the content, appearance and utility of the Site; 
  • Tracking our visitors’ use of the Site for internal research purposes and to enhance our product messaging to you;
  • Providing necessary notices to you and notifying you about updates to the Site;
  • Configuring your Account settings;
  • Communicating with you about your Account, purchases and/or use of the Site;
  • Providing interactive features, such as product reviews or research surveys;
  • Monitoring against theft and fraud;
  • Marketing or promotional purposes.


Email Communications. We may use your Personal Information to provide you with marketingor other promotional communications via email. If, at any time, you would like to stop receiving these promotional e-mails, you may follow the opt-out instructions contained in any such e-mail. Please note that by opting out, you may prohibit Matrix from informing you of offerings that may be of interest to you. It may take up to ten business days for us to process opt-out requests. If you opt-out of receiving emails or promotions from us, we still may send you e-mails about your Account or any products or services you have requested or received from us, or for other customer service purposes.




Except as provided herein, Matrix will not sell, rent or otherwise disclose Personal Information about you to third parties.


Third party providers. We may share your Personal Information with unaffiliated third partiesthat provide certain services to us, including, but not limited to order fulfillment, email management and credit card processing. These third parties may have access to Personal Information or non-Personal Information in order to perform their functions on our behalf. However, these third parties are only permitted to use your Personal Information for the purpose for which it has been provided or to administer, service or process transactions that you have authorized, and may not disclose it to any other third party except at our express direction and in accordance with this Policy.


Business transfers. As we continue to develop our business, we may sell or purchase assets. Ifanother entity acquires us or our assets, or assets related to the Site or the Watch, Personal


Information, information about how the Site is accessed and used, and any other information that we have collected about the users of the Site may be disclosed to such entity as one of the transferred assets. Also if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.


Legal disclosures. Matrix may transfer and disclose information, including your PersonalInformation, information about how the Site is accessed and used, and information from our service providers, to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms & Conditions or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety or security of third parties, visitors to our Site or the public.


With your permission. At your direction or request, we may share your Personal Informationwith specified third parties.




If you wish to modify, verify, correct, delete, or update any of your Personal Information collected through the Site, you may edit your Account information or contact us


In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Site. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data remaining because of backups and other reasons.


We will retain your Personal Information as long as you maintain an Account, or as needed to provide you services, comply with our legal obligations, resolve disputes, or enforce our agreements. You can deactivate your Account by contacting When you do, data that can identify you will be removed from the Site. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. Matrix may continue to use your de-identified data after you deactivate your Account.




Matrix maintains reasonable safeguards to prevent unauthorized intrusion to its Site and the alteration, acquisition or misuse of Personal Information by unauthorized persons. Matrix restricts authorized access to your Personal Information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information. SSL encryption is used to safeguard your Personal Information during online transactions. However, we cannot guarantee that your


communication with us will be completely secure or free from unauthorized access by third parties. You use the Site and provide us with your Personal Information at your own risk.


You need to prevent unauthorized access to your Account and Personal Information by implementing and protecting your Device password appropriately and limiting access to your Device. We also recommend that you change your Device password periodically. You are responsible for maintaining the security of your Account username and password. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your Account has been compromised), you must immediately notify us of the problem by contacting us and change your password immediately via the Site.




The Site is not directed to children under 13 years of age and we do not knowingly collect Personal Information from children under 13. If we become aware that a child under 13 has provided us with Personal Information, we will make reasonable efforts to delete such information from our files.




California law provides California residents the right to request from Matrix: (i) a list of the categories of Personal Information that we have disclosed to third parties for direct marketing purposes; and (ii) the names and addresses of all such third parties. If you would like to request this information, please email your request to In your request, please specify that you want a “Your Matrix California Privacy Rights Notice”. Please allow thirty (30) days for a response.




Matrix does not track you across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Nor do we knowingly authorize third parties to conduct online tracking on Matrix’s Site.




The Site is governed by and operated in, and in accordance with the laws of, the United States, and are intended for the enjoyment of residents of the United States. If you use the Site, or otherwise provide us with data, from outside the United States, you acknowledge and agree that your Personal Information may be transmitted outside your resident jurisdiction. In particular, please note that your Personal Information may be stored and processed in the United States. The laws pertaining to the collection, use, disclosure and protection of Personal Information in the United States may be more or less stringent than the laws of other countries. By using the Site, you (a) acknowledge that the Site is subject to the laws of the United States; (b) consent to your Personal Information being stored and processed in the United States and handled as described in this Policy; and (c) waive any claims that may arise under the laws of the country where you reside, are a citizen, and/or from where you access the Site.




This Policy is the sole authorized statement of Matrix’s practices with respect to the collection of Personal Information and the subsequent use and disclosure of such information. Any summaries of this Policy generated by third party software or otherwise shall have no legal effect, are in no way binding upon Matrix, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.


Matrix may revise this Policy from time to time without prior notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy on the Site. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the “Last Updated” legend at the top of the Policy.




If you have any questions or concerns about this Policy, please contact us at:


Matrix Industries, Inc. 1455 Adams Drive Suite 1190


Menlo Park, CA 94025 Tel: 650-462-1003